Big 12 Conference and the Preferred OSU Logo

[legelegel]

http://www.big12sports.com/

Have you noticed that the Big 12 Conference is finally using OSU's Preferred Athletic Logo? I emailed them last year about it, but they still haven't got it right everywhere.

http://img16.imageshack.us/img16/4953/osuclearbackground.jpg (http://img16.imageshack.us/i/osuclearbackground.jpg/)

See the front page of the 2009 Football Media Guide: http://www.big12sports.com/fls/10410//pdfs/football/09Guide/cover.pdf


See the Logos and Photos: http://www.big12sports.com/ViewArticle.dbml?DB_OEM_ID=10410&ATCLID=1523867

http://img146.imageshack.us/img146/230/big12conferenceokstates.jpg (http://img146.imageshack.us/i/big12conferenceokstates.jpg/)

[legelegel]

It is obviously a one way street with the Big 12 Conference.

So is "Big 12" OK or not? Is it one those do as I say and not do as I do?

When referring to the Big 12 Conference, please remember the conference name (which is a registered trademark) should be listed as follows:

Big 12 Conference

The following should NOT be used in text when referencing the Big 12:

Big XII
Big Twelvehttp://www.big12sports.com/ViewArticle.dbml?DB_OEM_ID=10410&KEY=&ATCLID=1514841

[OKState918]

It is obviously a one way street with the Big 12 Conference.

So is "Big 12" OK or not? Is it one those do as I say and not do as I do?

For what it's worth, "Big 12" is (and I'm assuming always has been) the preferred nomenclature as dictated by the Associated Press Style Guide.

[Verb]

I wonder why the heck they have a logo with Roman numerals, then? It's all so confusing...

[OKState918]

I wonder why the heck they have a logo with Roman numerals, then? It's all so confusing...

I figure it was kind of a combination of aesthetics, and, perhaps more importantly, just to differentiate the Big 12 logo a little bit from the Big 10 logo.

[Verb]

Yeah, and it is pretty eye-catching, as logos go.

[OKState918]

Yeah, and it is pretty eye-catching, as logos go.

Also, perhaps the AP number rules:

One, two, three, four, five, six, seven, eight, nine, 10, 11, 12, 13, 14...

Just ask Hallie - I'm sure she'll know what I'm talking about. Not like that wasn't pounded into our brains over and over again ;)

[legelegel]

Don't forget the abbreviations for the States. There are three common ones here (http://www.nyu.edu/classes/copyXediting/STABBREV.html), that is the Chicago Manual of Style, AP, and the U.S. Post Office's Zip Code.

When written in text it's:

Colo.
Iowa is just Iowa
Kans. or Kan.
Mo.
Nebr. or Neb.
Okla.
Tex. or Texas

http://www.nyu.edu/classes/copyXediting/STABBREV.html

[Deepfork]

Let's be honest. I have NO idea what the preferred logo is. And I've been a fan for 40 years. Is it the "Brand"? The big O with state through it?

[legelegel]

Let's be honest. I have NO idea what the preferred logo is. And I've been a fan for 40 years. Is it the "Brand"? The big O with state through it?

http://osu.okstate.edu/osu_id/athletic

The OSU Secondary Athletic Mark Word Mark which is on this list appears to have expired, or it may be just the one with the small font "University".

http://img405.imageshack.us/img405/8261/wordathcolor.jpg (http://img405.imageshack.us/i/wordathcolor.jpg/)


http://osu.okstate.edu/osu_id/expired